The Daily Bugle's Founder, Mr. J. Jonah Jameson, makes it his goal to spread the news believably, reliably, and (quite frankly) loudly. He serves as our head publisher, editor-in-chief, and an investigative reporter. Although much of New York appreciates and praises Spider-Man, Mr. Jameson has made it his life's goal to expose the corruption behind Spider-Man and the wrongs of vigilantism.